The display seems too dimmed

Why my display seems too dimmed for a 500nits desplay? #

One of the things I was disappointed with initially was the display. It seemed a bit dim compared to other 500 nit displays.
If you are unhappy with yours, check:

1. Power settings. It can ‘bug’ if you go from battery saver to other performance modes, not allowing you to change brightness. This will require a reboot
2. X-Rite Color assistant. See which mode suits you
3. Windows colour profiles. Setting to TPL_1600_Default.ipm is my preference

If you want to turn off the logo light at the back of the display, press Fn + L

Credits to @Niko